YouTube Music — Google Play Migration
The team at YouTube Music approached Hook to create an explainer video series to walk Google Play users through its merge with YouTube music. This series included a 75 second hero video, as well as 30, 15, and 6 second cut-downs consisting of different sizes (1920x1080, 1080x1920, 1080x1080). After finishing the hero video in 5 weeks, we built another series with translated languages to fulfill the various markets YouTube Music serves. 
I was responsible for 2D animation, compositing, and took point for animating all translated versions outside the US market.​​​​​​​
Executive Creative Director
Tim Harkins

Creative Director
Angela Sturrus

Senior Producer
Leo Nouhan

Senior Copywriter
Travis Taylor
Angela Sturrus, Cat Theilen

Martin Slomka (3D), Alex Delker (2D)
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