YouTube Music

The team at YouTube Music approached Hook to create an explainer video series to walk Google Play users through its merge with YouTube music.

This series included a 75 second hero video, as well as 30, 15, and 6 second cut-downs consisting of different sizes (1920x1080, 1080x1920, 1080x1080).

After finishing the hero video in 5 weeks, we built another series with translated languages to fulfill the various markets YouTube Music serves.
 

I was responsible for 2D animation, compositing, and took point for animating all translated versions outside the US market.​​​​​​​

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Direction: Tim Harkins, Angela Sturrus
Production: Leo Nouhan
Copywriting: Travis Taylor
Design: Angela Sturrus, Cat Theilen
Animation: Martin Slomka (3D), Alex Delker (2D)